Let’s Get Your Project Unstuck
Sound Familiar?
Maybe you’ve seen this scenario before: a small band of community members has decided to fight your project. With nothing but time on their hands — and sometimes with just a casual relationship with the truth — they begin spreading misinformation, outright falsehoods, and ad hominem attacks in the local paper, on Facebook, and NextDoor. Relying on time-tested scare tactics and gaslighting, these noisy few repeat and amplify claims that your project will permanently destroy neighborhood character, take away open space, create traffic nightmares, lead to spikes in crime, and result in plummeting home values and quality of life. And even though the misinformation is rarely truthful or factual, there’s a reason why these same lines are used over and over: they’ve always worked.
And that’s where Greenlight Strategy comes in. We build pathways for companies and nonprofits throughout the public and quasi-judicial processes for approval on their mixed-use and affordable housing developments. We manage your project’s reputation before opponents can do it for you, ensuring your project can be considered on its own merits — and not on misinformation or scare tactics.
Introducing Greenlight
Greenlight Strategy is a boutique public affairs firm that specializes in helping purpose-driven land use projects move forward. Greenlight Strategy works exclusively on land use projects, with a dedicated preference for helping affordable housing and mixed-use developments that commit to the highest sustainability standards. We work with clients who want to set a new model for development and redevelopment, and recognize the linkages between housing, climate change resiliency, social equity, and mobility.
Greenlight Strategy proudly belongs to Chambers of Commerce in Boulder, Castle Rock, Erie, Louisville, and Westminster, as well as the Castle Rock EDC, Erie EDC, and the JeffCo EDC.
The Housing Crisis Affects Everyone
CO2 emissions increase
Bill Rigler, Principal
As the principal at Greenlight Strategy, Bill draws on more than 25 years of expertise in public and media relations, political and advocacy campaigns at every level, project management across the globe, and a special affinity for helping our communities and small businesses thrive.
Prior to founding Greenlight Strategy, Bill’s diverse career included senior management and communications roles at the United Nations, the Rockefeller Foundation, Ball Aerospace, and former Vice President Al Gore’s global climate change initiative. Bill is a Board member at All Roads (formerly Boulder Shelter for the Homeless), serves on the Erie Open Space and Trails Advisory Board, and is an advisory board member to Impact on Education in Louisville.
How We Help
Customized stakeholder engagement strategies for public hearings
Strategic engagement with local leaders and community influencers
Strategic media relations and crisis communications
Real-time social media monitoring and awareness
and rapid response
Recruit community leaders and members for support
Ready to move forward?
Greenlight Strategy isn’t just a public affairs firm. We specialize in coming in at the bottom of the 8th inning, bringing a fresh arm and a demonstrated track record of successful outcomes. We don’t advertise our clients or their successes, and operate on a referral basis. If your project is stuck, please reach out and let’s see if we can move it forward!